At 90 years of age, and on the birthday of its founder, Andre Citroën, French car manufacturer Citroën is turning a new page in its history, and begins a global brand project that encompasses a new visual identity, a new relationship with its customers and an exciting new line of automotive products.
In a difficult economic climate, and in a period of changing relationships between customers and brands, Citroën is taking action and reinventing itself. The Marque aims to pursue the excitement generated by the success of its products launched over the past ten years, by enhancing the Citroën brand to strengthen and support the range.
Developed jointly by Citroën's Marketing and Styling teams, headed by Jean-Pierre Ploué, and the Landor agency, an international branding and design network, the logo is the first visible sign of change. The chevrons have broken free from their frame and become three-dimensional, gaining in strength and body. Bridging Citroën's past and future; the colour red is used for the new brand name typography. The red assumes a new, deeper tone.
Company press release, last updated on February 11, 2009
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At 90 years of age, and on the birthday of its founder, Andre Citroën, French car manufacturer Citroën is turning a new page in its history, and begins a global brand project that encompasses a new visual identity, a new relationship with its customers and an exciting new line of automotive products.
