Mazda revealed the direction its new technology development would take when it announced the Sustainable Zoom-Zoom plan last year. In line with this plan, Mazda is focused on making cars that achieve harmony between Mazda's hallmark driving pleasure and environmental and safety performance. Mazda Kiyora demonstrates how Mazda will achieve a 30 percent improvement in fuel economy in the near future and introduce new vehicles that are exciting to look at and drive. Featuring next-generation environmental technologies, Kiyora was envisaged as a fun and cool concept for young European urbanites, a concept that only Mazda could produce.
Mazda Kiyora gives an indication where Mazda could go with a small, eco-friendly city car in the near future. It is highly fuel efficient, with a very small CO2 footprint, delivering Zoom-Zoom driving fun and high levels of safety. The car achieves this by taking Mazda's acclaimed lightweight strategy to a new level - employing an extremely rigid and lightweight carbon-fibre body structure beneath a small, aerodynamic outer skin and a spirited, small-displacement 1.3-litre direct injection petrol engine. Mazda Kiyora would also feature Mazda's unique Smart Idle Stop System (SISS) and a newly developed six-speed automatic transmission. The transmission has a direct feel and will allow the car to achieve fuel efficiency similar to that of a manual transmission, with CO2 emissions under 90g/km.
Themes for the Mazda Kiyora concept include cleanliness, health and safety. These key aspects are essential for young city dwellers as well as any compact car in the current global environment. The concept was based on Mazda's sustainable technology vision, which aims to ensure customers can continue to enjoy a Zoom-Zoom experience in the future. Water was also selected as a theme for this concept, due to its association with the aspects mentioned above, and the car was named Kiyora (meaning 'clean and pure' in Japanese) to reflect this. It features next-generation technologies clothed in a friendly and cool design that is as functional as it is beautiful. This is the first concept to express Nagare 'flow' in the patterns and colours of water.
Mazda Kiyora would be able to filter out toxins from the outside air and use it inside the car. The right side of the dashboard consists of a large, single piece of thick activated carbon, which is a natural resource that has been used for centuries in Asia as a purifying material. The above-mentioned Nagare flow lines at the front of the car guide outside air into the car and through this charcoal, which filters out and captures toxins better than most filter systems, without the need for an electric fan or inorganic materials.
Taking advantage of rain as a natural resource the roof of the Mazda Kiyora channels rainwater firstly through an activated carbon filter and then into a specially commissioned drinks bottle designed for Mazda by LIFESAVER systems. The LIFESAVER bottle citi is located between the front seats for easy access, and uses state of the art ultra filtration hollow fibre membranes. With a pore size of 15 nano-metres these membranes remove microbiological contamination including bacteria and viruses without the aid of chemicals, delivering safe fresh drinking water to the user any time. The bottle is removable so can be taken out of the car and used to gather water from other natural sources such as rivers, lakes and streams.
Company press release, last updated on October 13, 2008
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Kiyora Concept
Mazda revealed the direction its new technology development would take when it announced the Sustainable Zoom-Zoom plan last year. In line with this plan, Mazda is focused on making cars that achieve harmony between Mazda's hallmark driving pleasure and environmental and safety performance. Mazda Kiyora demonstrates how Mazda will achieve a 30 percent improvement in fuel economy in the near future and introduce new vehicles that are exciting to look at and drive. Featuring next-generation environmental technologies, Kiyora was envisaged as a fun and cool concept for young European urbanites, a concept that only Mazda could produce.
