Lotus unveils the Eco Elise technology demonstrator at the British Motor Show, capitalising on great strides forward in green technology. The Eco Elise project promotes a different perspective on "green", one which does not revolve solely around tailpipe CO2. This holistic approach is in keeping with the progressive Lotus culture, driving Lotus to become the world's green automotive consultancy.
Sustainable materials, hemp, eco wool and sisal have been developed for body panels and trim and, combined with hi-tech water based paint solutions, showcase new affordable green technologies. The green credentials of the technology on show in the Eco Elise have been analysed throughout the lifecycle of the car.
A green gear change display has been integrated into the dashboard to promote greener driving as well as a weight reduction programme, illustrating the holistic approach taken. The energy expended to manufacture the car has been evaluated, working to the 3R's - Reduce, Re-use and Recycle.
Mike Kimberley, CEO of Group Lotus plc commented "This Eco Elise is a great example of the advanced and affordable green technologies Lotus is developing. We are at the cutting edge of environmental technology and are determined to push forward with our green agenda. The Lotus brand values of lightweight, fuel efficient, and high performance are more relevant today than they ever have been. We are keen to ensure that Lotus as a company and its products offer an ethical, green option that appeals to our customers".
In keeping with the "performance through light weight" philosophy, the Eco Elise weighs 32 kg (70.5 lbs) less than the standard Elise S, which means that the efficient Elise S engine in the Eco Elise will give higher fuel economy figures and even better performance.
Dramatic improvements to the culture and operations at Lotus has rewarded the company with staggering reductions in energy (Electricity 14%, Gas 30%) and water (11%) consumed across the Hethel headquarters in 2007, compared to 2006. These advances have coincided with improvements in recycling, with 57% of waste product now being recycled.
The new green materials sourced for this car have been carefully studied to ensure that each technology used reduces the environmental impact of the vehicle. The life of the components has been analysed; during the production stage, in-use and at the end of the vehicle's life. The technology used aims to offer lower emissions of both solvents and CO2 in the lifecycle of the vehicle, with reductions in energy consumed during manufacture.
The Eco Elise will be displayed in the Greener Driving Pavilion at the British International Motor Show from 23rd July until 3rd August. The project displays affordable green technology that is intended to be feasible and production viable in the near term future.
Company press release, last updated on July 21, 2008
Lotus making a car from "green" substances is a way to a greener production thus making cars greener in effect. But the best way to make "green" cars is to make sure that old cars are recycled properly and effectively. Also to make engines more effective thus reducing their fuel consumption.
Most cars are made from aluminum, steel, glass and plastics. This is not inclusive of the copper wiring and lead batteries and rubber tires. All of which are recyclable and be used as raw material for new cars. Most supercars are not eco-friendly in construction or fuel consumption. Carbon fiber is not recyclable.
What Lotus is doing is commendable but making things from compressed wood doesn't cut the cake. This is because contrary to popular belief compressed wood still has "fresh wood" in it. and it uses resins and adhesives which are really eco-friendly.
Great work Lotus
christo65 02-27-2009
Bruxell, you don't seem to understand that this is the first step in a process. Lotus are trying out all available resource channels and attempting to incorporate them into clever design. It's got nothing to do with whether the finish of the car is as good as other models, it's all about seeing what is possible. The reason companies like Ford, GM, Dodge and Toyota are all in strife at present has, at least a little, to do with their stubborn resistance to consider the alternatives, especially in the area of environmental responsibility. Hats off to Lotus for setting the benchmark!
Finally
HVAC25000 07-27-2008
I applaud lotus for having a ****ing brain. Why the larger manufacturers can't do these same things, who knows. It can't be money, because we all know Toyota and Ford have WAY more money than Lotus.
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Lotus unveils the Eco Elise technology demonstrator at the British Motor Show, capitalising on great strides forward in green technology. The Eco Elise project promotes a different perspective on "green", one which does not revolve solely around tailpipe CO2. This holistic approach is in keeping with the progressive Lotus culture, driving Lotus to become the world's green automotive consultancy.
