The House of the Raging Bull has brought back a legendary historical name with the introduction of its Lamborghini Miura Concept car. The Lamborghini Miura Concept will be the first Lamborghini vehicle to be conjured from the pen of Walter de' Silva, Head of Lamborghini Design. De Silva's other responsibilities include serving as Head of Design of Audi Group. The talented designer's idea for the new concept was simple: a retro-inspired look heralding back to one of the auto world's most famous icons, the legendary Lamborghini Miura.
Automobili Lamborghini eagerly begins the New Year with the much anticipated unveiling of the Lamborghini Miura Concept, a modern interpretation of the Lamborghini Miura. Currently celebrating its fortieth anniversary, the Miura was originally designed by Marcello Gandini and first publicly presented at the 1966 Geneva Motor Show by Ferruccio Lamborghini and Nuccio Bertone. To this day the Miura is widely recognised as one of the most beautiful cars ever created.
The new concept model which, as of now, is strictly a concept with no firm date set for its production launch, is the inspired creation of de' Silva, the world-famous Italian designer. He has redesigned every aspect of the car while remaining absolutely faithful to the original form. The new car retains the extraordinary purity of line, characteristic of the original Miura: the designer's intervention has been defined by refining the contours and eliminating any superfluous detail, in order to enhance the clean, simple lines and perfectly balanced proportions of the original that so impassioned enthusiasts.
The restyling of the lower part of the body takes the car's structural strength and aerodynamic performance to new heights, without disturbing the delicate aesthetic equilibrium. Even the touches of contemporary styling applied to the interior, the lights and the wheels have been carefully measured to achieve a homogenous design that is both timeless and immediately recognisable. A so a true design icon is born.
The Lamborghini Miura Concept will be on show at the Lamborghini stand at the 2006 North American International Auto Show in Detroit.
Company press release, last updated on January 12, 2006
No this can't be right, even Lambo is now playing the retro game? There have been some great examples of retro designs that payed off, such as the Mustang and HHR. Love them or hate them, these two examples worked very well for their automakers who NEEDED a jump in sales. Lamborghini needing a sales jump? I highly doubt the company is in the pickle that Ford and GM are.
On the other hand, the more "affordable" Lambo is attractive and certainly has potential to have success. Will they be survive the retro game? Wait and see.
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Miura Concept
The House of the Raging Bull has brought back a legendary historical name with the introduction of its Lamborghini Miura Concept car. The Lamborghini Miura Concept will be the first Lamborghini vehicle to be conjured from the pen of Walter de' Silva, Head of Lamborghini Design. De Silva's other responsibilities include serving as Head of Design of Audi Group. The talented designer's idea for the new concept was simple: a retro-inspired look heralding back to one of the auto world's most famous icons, the legendary Lamborghini Miura.
